Case study: GRABENGO
Project Details
When my husband and I launched GRABENGO in 2023, our protein shake and smoothie shop needed to build awareness in North Canton, Ohio. With a local population of just 17-18K people, our goal was to drive foot traffic, online orders, and DoorDash conversions. I created a Google Ads Performance Max campaign with strategic audience targeting, conversion tracking, and local search optimization to turn impressions into customers.
Campaign Strategy
We built a hyper-targeted local campaign optimized for our small market, focusing on North Canton residents actively searching for healthy food options. I implemented a conversion-focused bidding strategy to maximize every click, an integrated ordering system connecting in-store visits with online and DoorDash orders, and keyword optimization to improve organic ranking. The campaign ran for three months with a $400 budget: strategic spending designed for maximum impact in a competitive restaurant market.
Content
Results
In just three months:
15,098 impressions in our target market
758 clicks with a 5.02% CTR (58% above the 3.17% industry average)
$0.53 average CPC
57.65% conversion rate
100+ verified in-store visits, plus additional online and DoorDash orders
Long-term impact:
Top Google ranking for local search terms
New leads from Google every other day
2x sales growth from 2024 to 2025, especially during the typically slow winter season