Case Study: United Way Donor Acquisition Campaign
Project Details
When United Way of Summit and Medina needed to expand their giving societies with new donors, the challenge was reaching high-potential supporters in specific communities. I created a Google Performance Max campaign with a $1,227 budget, focusing on hyper-targeted geographic segmentation, impact-driven messaging, and lead conversion optimization to attract new donors and showcase the organization's community work.
Campaign Strategy
We built a precision-targeted donor acquisition campaign optimized for specific zip codes where donor potential was highest. I implemented geographic micro-targeting to reach qualified prospects in key communities, impact-focused creative highlighting United Way's programs and results, and conversion tracking to capture and nurture new donor leads. The strategy centered on demonstrating tangible community impact to inspire giving and build long-term donor relationships.
Content
Results
Campaign performance:
12,994 impressions in targeted zip codes
1,255 clicks with a 9.66% CTR (205% above the 3.17% industry average)
$0.98 average CPC
Lead generation:
59.97 conversions
4.67% conversion rate
New donor leads acquired at efficient cost-per-acquisition
Strong foundation for growing giving societies and long-term donor engagement