Case Study: United Way Bold Glow Merchandise Campaign
Project Details
To complement ticket sales for the Bold Glow event, United Way of Summit and Medina launched a Google Performance Max campaign focused exclusively on merchandise sales with a $158.65 budget. The goal was to generate additional revenue through event merchandise while building brand awareness and engagement around the Bold Glow event.
Campaign Strategy
We built a product-focused Performance Max campaign with targeted messaging around Bold Glow merchandise. I implemented shopping-style creative highlighting products, conversion tracking for purchases, and efficient bidding with a $0.40 target CPC to maximize ROI on a smaller budget allocation.
Content
Results
Campaign performance:
16,762 impressions
399 clicks with a 2.38% CTR
$0.40 average CPC
Cost-efficient awareness and engagement supporting overall event revenue goals