Case Study: United Way Bold Glow Event 2025 Google Ads
Project Details
When United Way of Summit and Medina prepared for their Bold Glow event, the goal was to maximize ticket and merchandise sales to support Bold Goal 2, funding educational programs and opportunities for local youth. I created a Google Performance Max campaign as part of a comprehensive marketing strategy, focusing on conversion optimization, strategic audience targeting, and sales-driven messaging to turn awareness into action and revenue.
Campaign Strategy
We built a multi-objective Performance Max campaign with a $1,000 budget designed to drive both ticket purchases and merchandise sales. I implemented conversion tracking across ticket and merch transactions, audience segmentation targeting donors, community members, and event attendees, and bid optimization focused on high-intent searches to maximize ROI. This Google campaign worked alongside broader marketing efforts to create a cohesive strategy that converted interest into sales and, ultimately, community impact.
Content
Results
Campaign performance:
26,538 impressions
1,635 clicks with a 6.16% CTR (94% above the 3.17% industry average)
$0.91 average CPC
4.12% conversion rate
Event impact:
Nearly $80,000 raised for Bold Goal 2
Funds directly supporting educational programs, hands-on learning, and new opportunities for youth in Summit and Medina counties
Strong conversion performance demonstrating effective integration of paid strategy with overall event marketing